The Instagram algorithm is annoying – I say this from the perspective of a social media manager and a blogger, more so a blogger. Also, I saw this for everyone because we all know it is. We’re annoyed with Instagram and the algorithm and the changes.
You would think they’d listen, right? I mean, there are so many people asking for this and they just keep giving us things that we aren’t asking for. (Shout out to being able to schedule content on a business profile, though!)
Instagram has become a lot of work. From applying hashtags and creating a cohesive theme to interacting with followers and other bloggers/influencers – it’s a whole other beast.
Some of us depend on Instagram and the engagement to show a brand that we are a great asset and partner. But, how can we prove that when our content only gets shown to 10% of our followers when it is first shared? How Instagram?!
It makes no sense to me, to be honest. A paid advertisement on Instagram is not going to do much for you. I don’t care how much they try to sell it to you. I’ve seen marketing budgets and brands that put money behind these ads that succeed and who has that type of budget? (Listen, those budgets are crazy and that’s what they’re supposed to do with their money – advertise)
What is your purpose, Instagram? Just let me like pictures and interact with the people I follow. That’s really not a hard ask. Please, may I have an algorithm that is in chronological order? I promise that is all that we’re asking for.
Until then, I’m not going to worry about likes and followers. At least, not on Instagram.
Don’t sweat it!
Let me tell you why I’m not worried about numbers on Instagram…
Because it’s a free platform for my usage. I am not paying for clicks to my blog when the estimated reach is never the correct reach. I am not putting money into Instagram for ad placement or boosting posts. I’ve done it before and it really hasn’t helped me out plus I don’t have a huge advertising budget.
You know what I do care about? I care about the numbers on my self-hosted blog and you should, too. I feel like that’s where the true value is.
I really care about my blog and those are the numbers I’m sweating about – this is my investment. I invested into self-hosting, a domain, a theme, and the time + effort to create content. I care more about the relationships that I can make and cater to. I would rather comment on someone’s blog and give them a pageview than comment on their image and talk about how cute their outfit is because I know brands care about those pageviews and UVs.
I think we tend to forget that Instagram helps us with free advertising but it doesn’t determine all of the numbers when it comes down to our analytics and pageviews. These numbers like to play games with our head and get us down from time to time – I know it gets me down when something doesn’t perform well on Instagram but then I see the engagement on my blog and I remember that’s what I’m putting all the work into reception and how well it will resonate to my audience.
I feel like many bloggers might feel that way. Many of us are utilizing Instagram to talk about our blog and showcase a partnership with a brand that leads back to our blog. If you’re a follower or a reader, I appreciate the fact that you follow me on different platforms to support me and I ask that you continue to do it because I truly appreciate it. I think we all get so wrapped up in the numbers game when it comes to social media and it’s really not a big deal.
Continue posting your content and engaging, it’ll get better because people will appreciate and return the favor (hopefully).
But, give your blog and loyal readers majority of your attention.
Don’t take social media drive you crazy (especially Instagram).
My solution is to not take Instagram so seriously. It might be a part of your business and it might be something that brands look for when partnering with you – I can understand that because that’s what has helped me get brand partnerships. But, don’t let it drive you crazy. Don’t let it make you crack.
My goal this year has been to be more intentional, more so with the things I care about which are the people in my life and my blog. For me, I will be building relationships with other bloggers and my readers. I’m here to write about things that I like and love. I’m focused on bringing great content to the table. When it comes to Instagram, expect me to comment on your pictures and support you – that’s how I’m going to utilize different platforms.
What should you do?
Conquer it. Ignore it. Don’t fret and do your thing.
- Re-evaluate your social strategy
- Make tweaks that you think might help
- Make your copy encourage people to interact
- Engage with others
- Focus on your blog
There are tons of solutions and suggestions out there that can help you out. You could re-evaluate your copy and make sure that you are starting a conversation with your community, ask questions and host giveaways. If you’re doing that, you’re on the right track. Interact with people and don’t be one-sided, that’s no fun and makes me not want to even try with some people. Join that pod or like thread because if Instagram doesn’t want you to prosper, you have to do what is best for your brand. I fully support having a gang of friends that will put on for you when you need them to. You could engage with people, you don’t need to follow them but you can give them that like or comment.
A community will forever be greater than the competition and this is one way to prove that. As bloggers, we have to stick together and we can take that extra step in helping each other out and put in the work to read each other’s posts or like and comment on a new picture or retweet something great another blogger is promoting.
At this point, if only 10% of our following sees our content, we have to find solutions to make ourselves prosper. Whether that is dedicating more time to your blog and only utilizing Instagram when you need to or focusing on your relationships with your following/followers – it’s up to you.
I just don’t think you should sweat the small stuff especially if Instagram isn’t listening to us. They really should, though – that chronological order is the way to go, Instagram.